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Compeat Creative


Description

Compeat's main business is creating software for restaurants, specifically back-of-house accounting and payroll. This fast-growing small business required a multi-hat designer, comfortable designing a tradeshow booth one day and software the next.

Process

The main focus in my last year at Compeat was the web redesign. Launched in early 2015, prospects and customers alike experienced a fully-responsive design with streamlined content and navigation for the first time.

WEBSITE REDESIGN

A RESPONSIVE ENDEAVOR

The original website (below) had a bloated IA and was riddled with code errors. On day one at Compeat, it became my mission to modernize this potentially lucrative marketing tool. I started with Google Analytics and an IA investigation, and headed towards a responsive Bootstrap framework.

The redesigned homepage (below) was a welcome site. Overall, the clean, responsive design resulted in dramatically increased site traffic and conversions. The navigation was streamlined and alt text added to every image, increasing accessibility ten-fold. In the end, the site was simplified from 35+ pages to 7. All pages were officially validated by the WC3 Markup Validation Service. The site was optimized for both desktop and mobile users.