The concept was inspired by educational charts from the 1950s (see below.) The modern twist: phrases chosen from the lexicon of today's youth.
Create an image to correspond with one word in a two-word phrase. Example: for "Rock Star" the task was to ensure the rock looked like a rock, and not a pebble or a boulder. During early sketches, it became clear the key was in proper sizing of grass and formations within the rock.
The idea for this line of greeting cards came from these 1950's educational charts used to teach children the alphabet. Owner Cynthia Morgan applied this glyph/text combo to modern day turns-of-phrase. She began using vintage imagery from the charts, but soon outgrew her collection. That's where I came in. Cynthia providde a phrase, sometimes innocuous, like "Rock Star" or "Love Bug", and occasionaly more daring, like "Moose Knuckle." I would then produce a corresponding image in the precise 1950's illustrative style. It was crucial the image blend with the rest of the collection, as they are often pictured as a group.
The American musical television series "Glee" featured my "Drama Queen" card on Kurt's locker door in episode 2 of season 3. The card made its television debut on September 27, 2011 on the Fox network.
The blog The Pulp featured Unusual Occasion cards in 2010. EXCERPT: "We stopped by one of my favorite shops in Austin, called Uncommon Objects. I found some quirky greeting cards that I just had to take home. I had eventually had the greeting cards framed at a local framing gallery in shadow box frames and added a contrasting mat for a pop of color. Here they hang in my living room above! My favorite part about this art is that it’s really quite offensive, but only at a closer glance. Take a closer look and see what I mean."