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Yavi Creative

  • Role: Branding, Interaction & Visual Design
  • Dates: June 2011 - March 2013
  • Client: YAVI

Description

Create a brand identity and marketing material for start-up company YAVI, aka You Are Very Important. YAVI was a new mobile app for restaurant patrons, offering customers the ability to skip the lines and earn rewards for loyalty.

Process

The vibe of the app was decidely cheerful. Colors were chosen: yellows and oranges for the food industry, with accenting blue from the software world.

The Mascot

The client requested a happy mascot to usher patrons through this new technology. The result: a high-energy, futuristic-friendly character. The mascot appeared in both print and web platforms, as part of the logo or working as a guide inside the app.