Yavi Creative

  • Role: Branding, Interaction & Visual Design
  • Dates: June 2011 - March 2013
  • Client: YAVI


Create a brand identity and marketing material for start-up company YAVI, aka You Are Very Important. YAVI was a new mobile app for restaurant patrons, offering customers the ability to skip the lines and earn rewards for loyalty.


The vibe of the app was decidely cheerful. Colors were chosen: yellows and oranges for the food industry, with accenting blue from the software world.

The Mascot

The client requested a happy mascot to usher patrons through this new technology. The result: a high-energy, futuristic-friendly character. The mascot appeared in both print and web platforms, as part of the logo or working as a guide inside the app.