Create a brand identity and marketing material for start-up company YAVI, aka You Are Very Important. YAVI was a new mobile app for restaurant patrons, offering customers the ability to skip the lines and earn rewards for loyalty.
The vibe of the app was decidely cheerful. Colors were chosen: yellows and oranges for the food industry, with accenting blue from the software world.
The client requested a happy mascot to usher patrons through this new technology. The result: a high-energy, futuristic-friendly character. The mascot appeared in both print and web platforms, as part of the logo or working as a guide inside the app.